Security & audit
65
Performance
75
Operations
40
Architecture & Environments
Either you are using Adobe Campaign Standard or Adobe Campaign Classic, having a good architecture in place plays a fundamental role in the performance and maintenance.
It is important to understand how your Adobe Campaign instance interacts with third-party application and external data sources.
Environment
Configured channels
External accounts
Time zone
Development
- SMS
- SMS – SMPP
- SFTP
UTC -02:00
Pre-production
- SMS
- SMS – SMPP
UTC -02:00
Production
- SMS
- Push
- SMS – SMPP
- SFTP
UTC -02:00
Data model and best practices
Data model is crucial when dealing with Adobe Campaign. Data model refers to the structure of the existing tables, as well as the relationship between them. As the business and operation grows, the amount of the data that ends up stored on Adobe Campaign is massive.
Adobe Campaign Health Check helps you keep your data structure and your data quality in order.
Metric name
Indicator
Status
Number of data schemas
15
Duplicated structures
4
Recipients table
90% non-null
Recipients table – Duplicated Values
24%
Average query time (10 runs)
2,4 minutes
Naming Convention & Data Type
Non-Standard
Big data (schemas >10MM records)
5
Security and Audit
There are two concerns that every corporation share: security & data compliance. Some common mistakes, such as sharing users, giving administrative access to the wrong users and importing wrong data can cause future damage, impacting in loss of revenue and negative customer experiences and even worse, lawsuits.
User and access management, typology rules, unsubscribe configuration and PII compliance are some of the aspects that are evaluate with Adobe Campaign Health Check.
Metric name
Indicator
Status
Number of operators vs. total users
10/28
Passwords changed in the past 90 days
4/10
IP-restricted users
9/10
Valid login attempts vs. total attempts
94%
Number of active profiles vs. available tier
673,218/
1,000,000
Typology rules – Suppression Usage
2/10
Typology rules – Control
0/1
Subdomain usage
2/4
Unsubscribe link usage in deliveries (email)
94%
Mirror page usage (email)
28%
Performance
Your environments are continually growing and evolving, when it comes to daily use, monitoring and optimizing your application became crucial. Having a detailed overview of your operation (overflows, execution time, warnings, errors and fixes) can be time consuming, but improvements can save you a lot of time and money.
Adobe Campaign Health Check analyzes multiple performances KPIs, such as workload, execution time, errors, throughput, deliveries, concurrent campaigns and optout.
Metric name
Indicator
Status
Execution time – most used queries (last 30 days)
12s
Workflows Errors (last 30 days)
24/109
FDA connection latency
900ms
Indexes – most used tables
2/10
Unreferenced temporary tables
7
Cardinality-penalized queries (queries that would be faster if cardinality changed)
2/10
Messages delivered – Email (last 30 days)
1,882,455
Messages delivered – Push (last 30 days)
702,234
Concurrent campaigns (last 30 days)
13/47
Scheduled workflows (last 30 days)
44/109
IP Reputation
Like any good reputation, a positive IP reputation is a valuable asset and must be protected. It’s important to keep track of the bounce rates, complaints and unsubscription requests. If those addresses aren’t addressed properly, they can hurt your IP reputation, and an IP re-warming action might be required.
Those are some of the topics that we address in our Adobe Campaign Health Check.
This service is available in our Building Block Adobe Health Check. It requires around 160 hours and its done in a timeframe from 4 to 6 weeks.
From our team
With over 30,000 hours delivered in Adobe Campaign consulting alone, our team has worked with clients in 10 different countries, from implementation to a full operation. Based on our experience, we’ve created building blocks for Adobe Campaign in order to help companies like yours boost the platform use and improve operations on daily basis.
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