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Qualified data

Obtain qualified data for brand migration strategies.

Display personalized ads

Collect device properties with Adobe Analytics segmenting device types through Audience Manager and Display Personalized Ads.

Personalized content

An improved user experience with new personalized content based on brand and device model. Media efficiency: The frequency cap can be actioned in real-time for multiple devices belonging to a user.

Brand migration

Using qualified device data, personalized ads with a focus on brand migration can bring in users from another brands and increase revenue.

Data Collection
Audience Manager

Device targeting

Opportunity & Benefit

Identify mobile device brands and build specific audiences for each manufacturer.
Display Ads with story telling designed for brand migration.

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