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Unknown visitors
Most of visitors in the website are unknown and cannot be contacted by personalized campaigns.
Personalized offers
Collect user email within navigation experience and Display Personalized Ads through Audience Manager and send Personalized offers through Campaign.
Reduce cost
Data Backed Evidence for High Value Audiences. Reduce the operational cost per customer acquisition. Optimize customer acquisition campaigns.
Cost saving
The Total Economic Impact™ Of Adobe Experience Cloud reports a 242% ROI in only three years (1), across industries and 18% Customer acquisition and technology cost savings (2).
(1) Source: The Total Economic Impact™ Of Adobe Experience Cloud. Found in: https://www.adobe.com/experience-cloud/roi/overview.html.
(2) Source: Adobe Experience Cloud, Productivity Gains, cutting Acquisition Costs. Found in: https://www.exploreadobe.com/return-on-experience Accessed in March 21
Data Collection
Target
Audience Manager
Campaign
Lead generation
Opportunity & Benefit
Activate unknown Dotcom visitors automatically.
Collect user’s email within navigation experience and share with Audience and Campaign.
Display Personalized Ads through Audience Manager and send Personalized offers through Campaign.
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