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Recommendation
Businesses try to offer the best possible experience to their users. This is simply very dificult without setting-up a recommendation engine.
Recommendations
Creates recommendations by comparing the actual user to other users that have similar preferences and based only on the specific user’s data, such as their past purchases or searches.
Create recommendations
Create recommendations of the right products, at the right price and in the right place.
Sales
Best Buy started using a product recommendation concentrated on the online sales engine (1) and in just two quarters reported a 23.7% increase in sales (2).
(1) Source: Smarthint. Found in: https://www.smarthint.co/5-reasons-why-ecommerce-store-needs-recommendation-engine
(2) Source: CNBC. Found in: https://www.cnbc.com/2016/08/23/best-buys-surge-in-online-sales-shows-it-wont-be-toppled-by-amazon.html Accessed in March 21
Data Collection
Target
Experience Manager
Campaign
Product recommendation
Opportunity & Benefit
Automatically re targeting of ALL abandoned shopping carts.
Deliver very high personalized Offer (1:1) based on users’ recent navigation and products left on shopping cart.
Retargeting with Product Review invitations can also be part of the touches workflow.
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